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Marinalife and Marina Reservation Services, LLC, Announce Exclusive Partnership


Media Contact
Joy McPeters
Marinalife, LLC
1414 Key Highway, 3rd floor
Baltimore, MD 21230
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Marinalife and Marina Reservation Services, LLC, Announce Exclusive Partnership to Provide Marinas with a New Online Reservation, Marketing, and Management Tool

Marinalife to distribute Hercules Marine, a powerful suite of online tools developed by Marina Reservation Services, LLC to improve the way marina operators manage their business, reservations and online marketing.

Baltimore, MD - January 26, 2011 — Today, Marinalife, the foremost online boating concierge and marina reservation service, announces a partnership with Marina Reservation Services, an LLC founded by marine and outdoor hospitality technology and marketing leaders Exuma Technologies and Leisure Interactive. This new partnership is being announced at the International Marina and Boatyard Conference January 26-28 in Ft. Lauderdale.

Marinalife will offer Hercules Marine, a robust suite of online software services built exclusively for marinas and the marina trades by Marina Reservation Services LLC. The new software delivers a secure, state-of-the-art infrastructure that makes it easy for marinas of all sizes to take and manage online reservations, manage all aspects of the marina business, and connect with boaters worldwide via an integrated marketing solution and growing affiliate network.

One of Marinalife’s core services is connecting boaters with marinas and by serving as a portal to the Hercules Marine system, Marinalife becomes a one-stop-shop not just for boaters but also for marinas. As a distributor of Hercules Marine, Marinalife offers marinas one more avenue to connect with active boaters as well as Marinalife affiliates thereby expanding the marketplace with which marinas have visibility. Joy McPeters, CEO of Marinalife explains, “Hercules Marine software will complement the Marinalife proprietary online reservation service and offers marina operators a more integrated solution to reservation services. And, this partnership allows us to help market marina inventory to active boaters through the Marinalife marketplace. The partnership of our companies gives boaters and marina operators a seamless way to connect.”    

Marina operators will be able to expand their visibility on Marinalife while offering enhanced real-time online reservations to boaters for a variety of berth types.  

Cam Collins, President of Marina Reservation Services shares, “Hercules Marine is a vetted, powerful, user-friendly, and cost-effective online technology solution for marina business owners to better manage their slip inventory and clients while improving revenue performance. Hercules Marine can be used as a standalone program or in conjunction with DockMaster, a back office Marina Revenue Management system."

About Marinalife

Marinalife is the first and only company to bring together the boating community to offer marina information and provide a unique centralized online booking system. Marinalife’s mission is to provide boaters with a wealth of marina options and information to enhance their boating experience by creating services to simplify logistics and alleviate stress during the planning and booking process. Marinalife strives to promote a more enjoyable boating lifestyle by providing the boating community with the most extensive online directory of marina information. For more information on Marinalife, please call 800.736.8275 or visit

About Marina Reservation Services, LLC
Marina Reservation Services LLC, is newly formed LLC founded by long time marine industry technology leader Exuma Technologies (makers of DockMaster Software), and the developer of the Hercules Software Platform Leisure Interactive, LLC – the leading provider of online reservation systems and property management software for the outdoor recreation & hospitality industry. For more information: Nick Novak, Corporate Account Manager, 561.969.2882, This email address is being protected from spambots. You need JavaScript enabled to view it. .




ORANGE, Calif. – Friend Communications once again expands the portfolio of software options it can offer its customers thanks to a strategic alliance with Cottonwood Software, LLC. Cottonwood’s locally-installed Campground Master front office and property management system will integrate with the Friend online booking engine, offering RV parks and campgrounds yet another solution for front office operations.

“After years of working together, we are taking the relationship to the next level by creating this strategic alliance,” said Gary Pace, Friend president and CEO. “This enhanced relationship will enable us to build a tighter integration with Campground Master. It will also allow us to offer an even more extensive list of software options to our parks and campgrounds, complementing our new world class Web-based front office property management system, Hercules, and integrating with the ReservationFriend online booking engine and the growing network of Web portals.”

With the partnership, Cottonwood Software will benefit from Friend’s marketing efforts. The Friend sales people will add Campground Master to their portfolio of front office and property management solutions for RV parks and campgrounds. Campground Master customers will not notice a change in the software or support, but they will receive enhanced benefits from the Friend online booking engine, as well as increased exposure on and the Friend network.

“We are excited about this alliance. After working together for several years, this is just a natural progression in our relationship and we are pleased with what it can offer our customers,” said Stan Spielbusch, president and CEO of Cottonwood Software. “Being able to integrate with Friend’s online booking engine is a valuable asset to any park or campground. This enhanced partnership will ensure that integration remains strong and continues to progress technologically.”

Friend has been working to create strategic relationships with industry leaders such as Campground Master to give customers more choices. Customers can get Friend products and support whether they choose a locally-installed software solution such as Campground Master or the Hercules hotel-type web-based solution, fitting any situation from small, family-run parks to large, multi-property parks and everything in between.

“We recognize that not all campgrounds and parks need the same thing when it comes to management solutions. We are working hard to find answers for every size and type to help meet their needs and make their businesses run more smoothly. This alliance is just another way we can offer that,” Pace added.

Campground Master is a customizable front-office reservation system for any size campground or rental property. It is designed for ease-of-use and flexibility, making the transition to a computerized reservation system quick and easy. For more information, visit

Friend Communications Inc., a subsidiary of Leisure Holding Inc., provides an integrated portfolio of services, including online reservation technology, advertising infrastructure and marketing services to the outdoor recreation industry. Friend is committed to delivering best-of-breed products and marketing support to unite the businesses that make up this vertical and allow the industry to compete effectively for the general travel dollar. Through industry partnerships and its own brands, including, Friend enhances the consumer’s online experience by providing outdoor recreation-centric information, resources and an extensive online reservation network for locating RV parks and campgrounds. More information is available on the Web at or by e-mail at This email address is being protected from spambots. You need JavaScript enabled to view it. .
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