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Website Clutter

Written by Gary Pace, President and CEO   

Do you put Crap on Your Website?

My Dad, bless his heart, has been saying for the past 20 years that he really needs to learn how to use the computer.  To this day, I don’t think he really knows how to use email very well, but he has learned how to use the Reply button.  Then early this summer, I received a card from him. I opened it up and saw a graphic image of an easel that looked like the early days of clip art, and lo and behold, on the easel was a poor quality picture of my dad, embedded in the clip art.  Inside the card, it said, Hope you have a good summer.   Considering that he doesn’t even remember to send me a birthday card (and that’s ok because I love him anyway), why in the world would he send this card?  

Stay with me here - I really am going to make a point about relevant content and marketing your campground or RV Park...

Read more: Website Clutter

A Marketing Tale of 2 Tails


A Marketing Tale of 2 Tails
Written by Gary Pace, President and CEO   

Understanding Long & Short Tail Marketing

Don’t Cut-off your Tail to Elevate Your Pretty Face

One of my favorite radio commercials is an AT&T commercial that talks about Howard’s Rug.  It’s a fictitious store that carries one rug and the owner doesn’t want to advertise his business because somebody might buy his rug, and then he would be out of business.  I like the commercial because it is on the fringe of lunacy and no real business would really think that way.  Right?  

Well, not exactly. 

As a technology provider and adviser to nearly a thousand businesses, our company occasionally comes across real life decisions by business owners that are fairly “narrow minded”.  But now I can say we have experienced the grand daddy of all “narrow minded” decisions.  

Read more: A Marketing Tale of 2 Tails

Software as a Service Explained as Only Gary Can

Getting SaaS-y . . . (it’s not what you think!)

In today’s tough economy it’s more important than ever to make it easy for consumers to find you and make a reservation – the way they want, whenever they want - online, telephone, fax or walk-in. Technology is playing a key role in changing the way businesses manage those consumer interactions. Some operators are finding that technology can significantly grow their revenue, save them time, or even save their “bacon” as I will describe later in this posting.

As technology evolves, it becomes increasingly important to keep up with the trends or run the risk of becoming disadvantaged from your competition, especially as it relates to how you attract and service your guests. Increasingly, the hospitality and other travel related industries are looking at the way technology is delivered as an opportunity to free up time, energy and resources, ultimately creating a competitive advantage . It’s really a matter of convenience and making technology work for you, rather than you working for it.

Let me explain the evolution of convenience...

Read more: Software as a Service Explained as Only Gary Can

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